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Friday, January 2, 2009

Blog Marketing Tips # 8 "E mail Newsletter"

Your Newsletter

Owning an Email list means that you are getting volunteers applying to you in order to become your business leads. You can sell your products or products that you affiliate to these leads because as subscribers to your newsletter they have proven to be of the same mindset as you and as the products that you are selling.

E mail Marketing Is Hard Work But Easy Outcome

Working on getting a large number of subscribers to your email list is a lot of hard work, and there are techniques that should be applied in order to urge your first time visitors to become regular visitors by subscribing to your newsletter, these techniques are considered as an incentive for your visitors.

What To Give Your Subscribers

"The more you give the more you get" This is one of the pillar rules of marketing. So, on the same basis we as marketers consider the word FREE as the most important tool in marketing because it means giving a certain value with nothing in return. That is what appears but actually there is something in return!

How Is Free Stuff A Marketing Tool?

We as bloggers want to make money by selling our products or other people's products. The problem is that most of us think that the whole value comes from the money paid for a certain product, which is not true because the true value is in being able to sell products to the same customers time and time again. So, as marketers our goal should be to convince more and more visitors to join out newsletter because it is our way to sell them our products.
Now to to get their money you give them a product, but to get their subscription you give them something of a high value but for free, actually not for free but for their subscription, for being a follower and a business lead. That's where the FREE tool comes in handy.

Incentives To Use

Write a free report about how to do something related to your niche topic and make that report a free gift to your newsletter subscribers, conduct a pod cast or interview with a famous opinion leader of your niche and allow your readers to get a copy when they join your newsletter, these are just examples of the incentives that you could give your readers.

Once more I would like to repeat an important marketing rule that says "The more value you give, the more you get in return".

1 comment:

Ahsan Jilani said...

So interesting and comprehensive Blog
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