Blog Marketing Tips # 9 "Content The Other Forms"

Content is king, we always hear that from popular webmasters and marketers, but the question is What is content? We usualy take the meaning of web content for granted as the text that is written on a website or blog neglecting the power of media, but actually there is more to it then that. Content is any form of data that you show on your site or blog, which means that even your image in your about me page is considered content, yes that's true, and to prove it if you have an image like that and that page is indexed and you allow image indexing on your blog, go to google image search and search for that image, you will find it there.

The forms of content that you can add to your blog or site are Text, Images, Videos, Audios, Pdfs, and more but these are the most popular. So a bit of advice would be to write good articles, add nice images with keywords in the name and in the tags, upload cool and relevant videos that promote your stuff, and give away helpful pdf files that you wrote.

It is important to add other forms of content because if words can say a lot, a single image can say a 1000 words, so an image can bring you visitors more then a whole article can, then imagine what a video could do, think about a youtube video that has 45,000 views, just a single video can get you in one month more visitors to your blog then you have ever had.

So start adding different kinds of content to your site and don't under estimate the power of media.

Blog Marketing Tips # 8 "E mail Newsletter"

Your Newsletter

Owning an Email list means that you are getting volunteers applying to you in order to become your business leads. You can sell your products or products that you affiliate to these leads because as subscribers to your newsletter they have proven to be of the same mindset as you and as the products that you are selling.

E mail Marketing Is Hard Work But Easy Outcome

Working on getting a large number of subscribers to your email list is a lot of hard work, and there are techniques that should be applied in order to urge your first time visitors to become regular visitors by subscribing to your newsletter, these techniques are considered as an incentive for your visitors.

What To Give Your Subscribers

"The more you give the more you get" This is one of the pillar rules of marketing. So, on the same basis we as marketers consider the word FREE as the most important tool in marketing because it means giving a certain value with nothing in return. That is what appears but actually there is something in return!

How Is Free Stuff A Marketing Tool?

We as bloggers want to make money by selling our products or other people's products. The problem is that most of us think that the whole value comes from the money paid for a certain product, which is not true because the true value is in being able to sell products to the same customers time and time again. So, as marketers our goal should be to convince more and more visitors to join out newsletter because it is our way to sell them our products.
Now to to get their money you give them a product, but to get their subscription you give them something of a high value but for free, actually not for free but for their subscription, for being a follower and a business lead. That's where the FREE tool comes in handy.

Incentives To Use

Write a free report about how to do something related to your niche topic and make that report a free gift to your newsletter subscribers, conduct a pod cast or interview with a famous opinion leader of your niche and allow your readers to get a copy when they join your newsletter, these are just examples of the incentives that you could give your readers.

Once more I would like to repeat an important marketing rule that says "The more value you give, the more you get in return".

Blog Marketing Tips # 7 "Peer Relations"

The Blog Marketing Tips A Success

The blog marketing tips series is getting along quite well, my visitors feedback is proving to me that it was the right choice to talk about these techniques because a lot of people have emailed me to tell me how much they have learned from these simple tips.

Peer Relationships

Now about peer relations, if you have ever read a blog marketing or blog traffic tips newsletter or e-book then you might have read a tip about making relationships with other bloggers and webmasters, so we all go out emailing the top bloggers in our niche and the top site owners also, and we rarely ever get a reply and if we do it is just a complementary one, and most of the time it is just another employee that replies to our email so we start neglecting this great tip about peer relationships.

Your True Peers

The thing is that when I say peer relations I do not mean those top blogs and popular bloggers, actually I mean that you should contact bloggers in your niche market that are at the same level that you are playing at. In other words if you get 100 daily visitors then contact the bloggers that get a range between 70 and 150 daily visits, because they will more likely respond to you, actually they will be glad that you contacted them. Those same level bloggers form your community so go make some friends out there.

Why You Need Peer Relations

Nobody can live without friends, it's the same on the Internet because when you first start you blog you don't have any followers of fans, but if you have friends that have started a blog earlier then you then that might just be your chance to get some traffic, if they refer you to their readers in one of their blog posts, if they add a link to your blog in the sidebar, that not only will send you a spark of new readers, but also will get you indexed in google faster, and if you have enough friends that link to your blog then you will start getting a higher pagerank in google, and higher search engine ranks also, so again I will tell you get out there and make some friends, and if you would like, I'd love to be one of your friends.

SEO Alphabet

The alphabet is well related to the Search Engine Optimization in many ways, here's a list of tips helping you to stay friends with the Search engines.

A: alt tags

Because humans can see images doesn't mean that bot's can. Actually they don't so that's why we add alt tags, yes, that's right it is an alternative for the bot's to index.

B: backLinks

The cornerStone for any search engine friendly site is backLinks so aim for good quality backLinks.

C: content

Search Engines love content, So always bribe the S.E. with good and original content.

D: directory submit

Submit you blog to directories, because that makes you show up a lot and is also counted as a backLink.

E: elements "html"

Learn how to write complete element tags in xHTML they are very useful.

F: frames & flash

These are still unfriendly to search engines, so minimize the use of flash in your blog and delate all the frames.

G: google

Google is the cream of the internet, if you make friends with google you will benefit a lot.
ranking there is easy as long as you play by the rules, and have good content.

H: headings

The headings are easy to write, and tell the bots that the page and content are well organized, and also tell the bots what is more important.

I: internal linking

Your navigation should be easy to use for humans and for the bots because it helps the bots crawl your site or blog easily and index all the pages.

J: javaScript

JavaScript menus look cool, I know but the bots don't follow links in JS so use html links.

K: KeyWords

Brainstorm your keywords, use tools like word tracker or adsense keyword tool , research your keywords frequently to tweek them.

L: layout & linking system

Always start your layout design on a peice of paper, when you find it appealing start designing it, it makes the whole difference in the number of page views.

Linking system is your navigation which controles if visitors can walk through your site easily or is it a maze, also bots don't do the hard work if a page is deep in your site they won't search for it.

M: meta tags

No matter what they say, meta tags still are important, the proof to that is that your title and discription are what appear in the search results.

N: niche

Choose your niche wizely because if it's too competitive you're going to have a hard time ranking for keywords, while smaller niches give you a chance to fight.

O: other blogs

Commenting on other blogs still gives you a small stream of visitors, at the beginning that small stream is important.

P: pagerank

Basically the more backlinks you have the higher PageRank you get, so just work on your content and marketing and people will naturally link to your blog or site when they find your content good enough.

Q: quality content

The quality of your content is the core of the process, why else does anybody visit a site or blog twice?

R: relevant site links

Not all incomming links are good, only the relevant sites linking to your blog will add to your pageRank, so try to get them.

S: spell check

It is very frustrating to write a great article or submit a great post and find a spelling mistake in it, it's just too unprofessional. ALWAYS check your spelling.

T: tweaking

I'm always happy to find a better way to do something, or a better keyword to target.

U: underLine

Underlining a word or phrase is just as important as making it bold or italic, this applies to both humans and bots.

V: visual content

Adding images and videos to your blog draws more attention and keeps visitors longer, besides google loves it.

W: wake up

Wake up and stay alert for changes that your competition makes, and the chang in rankings for keywords, in order to find out what you need to tweak and what you are doing right.

X: x ray

Don't just take a look at things, dig deep to find the real reasons and causes, ask all the what? why? when? and HOW? questions.

Y: yahoo

Yahoo is not as strong as it was before but still is a respectful directory and search engine, that's why you should try to rank there.

Z: zoo theory

The zoo theory states that when animals are kept in cages they lose their basic instincts, The bloggers theory states that if a blogger doesn't try to learn new techniques all the time he just disappears.